Do you know how to tell your story in a way that truly connects with your key target audiences?
You're on the go. Constantly.
Like any other non-profit organisation you have more than one target audience to talk to. There are important stakeholders both inside and outside your organisation. You need to communicate effectively with them across a variety of platforms. And they all need to hear different things from you in different ways.
It ain't easy...
Do you struggle communicating your keys messages with crystal clarity? Is it impossible just finding the time to construct these critical messages in the first place?
How do you customise key messages to target audiences that need to hear contrasting messages from you?
What's the risk worth to you of getting the wrong messages out? When you do speak with your audiences, do you confidently know that what you mean to say is exactly what theyend up hearing?
Cheeky Upstart has your communication solution
To communicate effectively with your target audiences, you first need to know how to tell your story so that you sell your story.
There needs to be natural harmony between what you need your audiences to hear and what they need to hear from you. This is where the magic happens. Get this right and you have alchemy.
"It's not who YOU say you are, it's what THEY say you are." - Marty Neumeier
Here's what I can do for you
I can help you tell your story. I can take everything that is unique, captivating and attractive about your organisation and tell it in a way that truly connects with the people you want to engage with.
I can help you identify and prioritise your target audiences. You definitely have more than one. They all have different needs and expectations of you. Your messages need to target the sweet-spot of what they feel they need to hear from you.
I can help you understand exactly what each of them need to hear from you-not just what you want to say. What you want to say ends up being meaningless unless it simultaneously connects with what your audiences need to hear from you. Get this right and they will come back for more.
I can create your Elevator Speech for you. My what now?
"The purpose of an Elevator Speech is to describe your enterprise in such a compelling way, that the guy you've just told it to wants to hear more after the elevator ride is over." - Seth Godin
When someone asks what your organisation is all about, You should be able to to tell them - like a sock to the jaw - within 15-seconds. In a way that makes all the light bulbs come on for that person.
You'd be amazed how many non-profit organisations struggle with this!
I can create the key messages you need your audiences to hear from you. I can do this in a way that connects emotively, with clarity and in plain England. I mean English.
I can reinforce these key messages through all the different ways you choose to communicate. Your website. Social media. Brochures. Posters. Newsletters. Whatever platforms you use to connect with your audiences.
"The effectiveness of communication is not defined by the communication, but by the response." - Milton Erickson
I can help you create a killer communication strategy. This is so important. I love doing this. I love the research and application that's required. I create communication pieces that connect with your audiences on an emotive level.