Oy vey. It's noisy out there! So many competing voices, so hard to be heard!
There are over 500 non-profit organisations and community groups in Wellington alone. Essentially, non-profits are competing with each other so much of the time for the same sets of ears and eyes.
Is it a matter of turning up the volume even louder to be heard over the noise? Do you get stuck trying to work out the best ways to promote your organisation or group? We need to do more Interwebs right? Brochures? Letterbox drops anybody? Feel like waving the white flag yet?
The Cheeky Upstart promotional solution
Don't turn that volume knob up, it's not the answer! What is essential is having a brand strategy.
Before you cough up your Weet-Bix over your keyboard, I've gotta tell you that this is just as important for a mission-focused non-profit organisation as it is for any private-sector business.
Without a meaningful brand strategy (and yes I hate the word 'brand' as much as you do, but let's just go with it), your organisation will be as effective as a blind archer when it comes to positioning and promotion.
Your organisation is already a brand (whether you like it or not). The trick is to meaningfully control your brand by consciously creating the identity you want others to connect with. Out of that identity, you can create a luminous strategy that connects your brand with the hearts and minds of those you need to engage with.
Once your brand identity and strategy is coherent and established, promotion becomes much, much easier.
Non-profit brand strategy with Cheeky Upstart
I can help you with:
Identifying exactly who you are, what you do and why you matter
Logo & visual identity design. Boy, do I have access to people who can help you with this...
Understanding your target audiences and how to meaningfully engage them
Creating communication messages across multiple platforms, that make your audiences want to actively engage with you
Understanding and utilising the most appropriate communication tools, in the most effective way, to engage the hearts and minds of your target audiences.
What you can expect from Cheeky Upstart
I can create your brand identity strategy. It will transform your stakeholder relationships, and how effectively you achieve your goals
I can create the communication messages you really need your target audiences to hear, in the way they need to hear them
I can manage your promotional strategies. I can project manage the creation of a new visual identity, as well as creating a fantastic new website and social media presence for you. I can create, create your brochures, posters and manage everything you need to connect effectively with your audiences.