Here's the Truth About Websites

There are bench-marked blueprints for creating website content that hooks your audience. Effective web content is unlike any other type of writing.

​Get it wrong and you miss the vital engagement with your audiences that your website is all about.

​Here's a key truth: We don't read websites. We scan them. Chunky blocks of text are an immediate turn-off.
Online, we are attracted to headings, sub-headings, keywords and bullet-points.

​Online, we have the attention span of a goldfish.

The only way to win with web content is for the reader to say: 
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​"This was written specifically for me." 

The Inverted Pyramid Principle

The structure of your web content is incredibly important. Studies show you have 2 seconds to hook visitors with your content before you lose them.

How do you do that?

One key way is to ensure your content is presented as an inverted pyramid. Your most vital messages lead each page - in order of importance.  Click on the pyramid below for a better look:
Is this how the content on your website works?

Strategically Targeted Content

I create content designed to emotively lock your reader in from the get-go.

​The very best content anticipates exactly what your audience wants from your site. Then it delivers. This is how you win the hearts and minds of your visitors. 
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​It's a bit of a science, and unlike most web designers (who just care about coding and design), I know exactly how to do it. I was creating strategic and targeted website content for organisations before I was a web designer.
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​I'm a 'two-for'. With Cheeky Upstart, you get the web design expertise and the strategic content management specialist.
Fantastic web content only looks easy. It takes skill, nuance and time to compose.

A Few Questions

If you answer no to any of these questions, you need a Cheeky Upstart website.

Does your current website content:
  • Have a clearly defined strategy for how best to communicate with your target audiences online?
  • Have a singular personal voice that's consistent all the way through?
  • Know and show your key messages instantly in order of importance?
  • Focus on what your audience needs to hear or what you want to say? Do you know the difference? 
  • Break hefty paragraphs into headings, sub-headings and bullet-points?
  • Use plain English and simple sentence structure?
  • Use a first-person conversation style that's free from jargon?
  • Clearly calls your readers to action? 
  • Make your reach out and connect with you before they leave your website?

Your Cheeky Upstart Web Content Solution

I will create website content that:
  • Emotively connects with the reader - instantly and continuously
  • Makes the reader feel like you're talking to them personally. With warmth and conviction
  • Causes the reader to make contact with you before the website visit is over
  • Merges your vital messages with what your audiences most want to hear from you
  • Has a layout that immediately engages the reader and keeps them engaged
  • Is formatted according to best practice web content standards. Error free and pleasant to look at
  • Is strategically optimised for search engines. So your audience can find you quickly, even if they don't know your organisation/charity/business name
  • Is as just as clear and easy to read on a cellphone as it is on a desktop computer. This is called responsive design.
  • Has 'one-click navigation'. Visitors can find what they are looking for quickly and without fuss.
  • Breaks bulky but important information into refreshing headings, sub-headings and bullet-points
  • Utilises all aspects of simplicity with plenty of visually important white space.